How to choose an education marketing agency in India
What to ask before you sign, which promises are impossible, and how to structure the first three months so you can tell whether it worked.
Judge an agency on what it will show you, not what it promises. Enquiries attributable to a source, work you keep if you leave, and honesty about what cannot be guaranteed are the three things that separate a useful partner from an expensive one.
Promises nobody can keep
A guaranteed position on Google, a guaranteed number of admissions, or a guarantee that an AI assistant will recommend you. None of these are within any provider's control. An agency that offers them is either inexperienced or counting on you not checking.
Ask what you keep if you leave
Domain, hosting, website content, the Google Business Profile and the enquiry history should all be in your name. If any of it sits in the agency's account, you are renting your own admissions.
Insist on enquiry-level reporting
Not impressions, not reach. How many enquiries, from which source, and what happened to them. If that cannot be produced in month one, it will not appear in month six.
Structure the first three months
Agree what will be built, what will be measured, and what result would mean stop. A defined exit makes both sides honest and costs the good agencies nothing.
Is this happening to you right now?
Questions that separate agencies quickly
| Ask this | A good answer sounds like | A warning sign |
|---|---|---|
| What will you report monthly | Enquiries by source, and what happened to them | Reach, impressions, engagement |
| What do we keep if we leave | Everything, in your accounts | Vague, or held in their account |
| What can you not promise | Positions, admissions, AI recommendations | Guarantees any of them |
| Who writes the content | A named person, with samples | Unclear, or unattributed AI output |
| What would make you say stop | A specific number and date | No definition of failure |
Not sure whether this applies to you?
Take it to any vendor, including one who is not us
Every answer here is written so you can hold a quote up against it. If a vendor cannot answer these questions in writing, that is your answer.
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