Free tool

Where is your institute losing its next admission?

15 straight questions about your own institute, about 2 minutes. No jargon and nothing to download. The score is worked out in your browser and is never submitted to us. You get a score and, more usefully, the one area that is costing you the most right now.

An institute team checking their visibility scorecard

These are the fifteen questions a parent or student effectively asks about your institute before enquiring.

Can Google find you?

The basics that decide whether you come up at all.

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Open your own site on a phone and try to find the fee. If you end up downloading a PDF, opening a brochure, or filling a form to see it, tick no.

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Turn wifi off on your phone, open your website, and count. If the first screen is not readable by about three seconds, tick no.

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Search your institute's exact name in a private or incognito window. If a directory, a review site or an ad sits above your own website, tick no.

Tick only what you can actually prove today. A flattering score helps nobody.

The score is worked out in your browser and never submitted to us. If you have accepted analytics, on-screen activity here is recorded like any other page. Privacy policy.

Questions institutes ask

Is this an audit?

No. It is a self check that points at your weakest layer. The real report we run for you asks your actual buying questions where parents ask them and records what they said.

Do you store our answers?

The score is worked out in your browser and is never submitted to us: there is no form here and no result is sent. One honest caveat, because we would rather say it than have you find it. If you have accepted analytics cookies, Microsoft Clarity records on-screen activity across this site, and this page is not excluded, so it can capture which boxes you tick. Decline on the cookie banner, or switch analytics off on our privacy page, and nothing here is recorded at all. If you want the full report you have to ask us for it deliberately.

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