Our school website is old and nobody updates it. What do we do?
If your school website is outdated, slow on a phone, or shows last year's information, parents leave before enquiring. GetPreferred redesigns your institute website and then keeps it updated for you, so fees, admission dates and results are always current and every visit has a clear way to enquire.
If your school website is outdated, slow on a phone, or shows last year's information, parents leave before enquiring. GetPreferred redesigns your institute website and then keeps it updated for you, so fees, admission dates and results are always current and every visit has a clear way to enquire.
Institutes also call this: school website redesign, our school website is outdated, website maintenance for schools, who will update my school website, school website not mobile friendly, school website loading slow, school website revamp, annual website maintenance charges for institutes.
Curious what it says about your institute?
What is actually going wrong
The parent opens it on a phone and gives up
Most parents will open your website on a phone, often at night, often on a weak connection. If the text is tiny, the menu does not open, the page takes many seconds to load, or the enquiry form does not fit the screen, that parent closes it and opens the next school. You never see this happen. It shows up only as an admission enquiry that never arrived.The information on it is no longer true
The old site still shows last year's admission dates, an old fee note, a phone number that changed, a principal who has left, results from two batches ago. A parent who spots one wrong thing stops trusting everything else on the page. Worse, AI assistants and search engines read that stale page and repeat the wrong information to the next person who asks about your school.Nobody actually owns updating it
The person who built it is unreachable, or charges for every small change, or takes weeks. So the notice board gets updated and the website does not. Over an admission cycle the site drifts further from reality until the office stops sending parents to it at all. You are paying for hosting and a domain on something you no longer use.The site looks smaller than the school actually is
Your campus, faculty and results may be far better than the school down the road, but online you look dated and they look current. A parent comparing three options at 10pm has nothing to go on except what he can see. Presentation becomes proof. A weak site quietly tells him you are the weaker choice.Wondering who gets named instead of you?
The part that does not show up in a report
Every admission cycle, a share of parents who were already interested enough to look you up leave without enquiring. Those are the cheapest enquiries you will ever get, because the parent came to you on his own. Losing them means paying for ads, referrals and events to replace enquiries you had already earned. Meanwhile stale pages keep feeding wrong fees and wrong dates to search engines and AI assistants, so your own website works against your admission office.
Want the same check run on your own institute?
What is true once this is fixed
- Your website opens fast and reads properly on any phone a parent uses
- Fees, admission dates, results and faculty on the site match what your office actually says today
- Every page gives an interested parent an obvious way to enquire, and that enquiry reaches your team, not a personal phone
- Your site looks like the institute you actually are, next to whoever a parent is comparing you with
- Updates happen when you ask, without hunting for the person who built the old site
- Search engines and AI assistants read current, correct information about your institute
Want to see where you stand today?
What we hand over, and what stays our job
- A redesigned website for your institute, built for how parents actually browse on a phone
- All your existing content moved over, corrected and rewritten in plain language
- Your fee, admission and eligibility information published clearly instead of buried in a PDF
- Enquiry capture on every page, with enquiries delivered to your team and followed up on WhatsApp
- Ongoing maintenance: your content changes made for you through the year, including admission season
- Basic hosting and the technical upkeep handled quietly in the background
Rather ask a person first?
Questions institutes ask
We already have a website. Can you just fix it instead of rebuilding it?
Sometimes yes. If the existing site is structurally sound we can repair, update and extend it. Often the honest answer is no: sites built on abandoned platforms or with no proper admin access cost more to patch repeatedly than to rebuild once. We look at your site first and tell you which case you are in before you spend anything.
Who updates the website after it goes live?
We do, as part of ongoing maintenance. You send the change, we publish it. Admission dates, fee notices, results, new faculty, event photos. If you prefer your office staff to make routine changes themselves, we can set that up too, but the responsibility for the site staying correct stays with us.
How long does a redesign take?
It depends on how much content exists, how much of it is out of date, and how quickly your team can confirm facts like fees and admission dates. The slow part is almost never the building. It is getting accurate information from the institute. We will give you a schedule for your specific site rather than a standard promise.
Will a new website by itself bring more admissions?
No. A website only converts parents who already reached it. If nobody is finding you on search, maps or AI assistants, a better site improves a small number. That is why we also work on how your institute is found. Start with the free AI visibility report and you will see which of the two is actually your problem.
Do we lose our current website address or existing search rankings?
No. Your domain is yours and stays where it is, and existing pages are carried across properly so parents and search engines still find what they had bookmarked or indexed. Handling this correctly is a standard part of the work, not an extra.
Is this happening to you right now?
Find out what AI says about your institute today
We will show you exactly what a parent or student is told about your institute today, and who gets named instead of you. Free, no obligation, and it usually surprises people.